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Think Like an Entrepreneur: Your Psychological Toolkit for Success | 
 enlarge | Authors: Chris West, Robbie Steinhouse
Publisher: Prentice Hall
Category: Book
List Price: £12.99
Buy New: £5.43
You Save: £7.56 (58%)
New (25) Used (4) from £5.43
Rating:  5 reviews
Sales Rank: 81377
Media: Paperback
Pages: 208
Shipping Weight (lbs): 0.8
Dimensions (in): 8.4 x 5.4 x 0.7
ISBN: 027371838X
EAN: 9780273718383
ASIN: 027371838X
Publication Date: September 4, 2008
Availability: Usually dispatched within 1-2 business days
Condition: In Stock Immediate Dispatch from UK Seller
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| Customer Reviews:
The entertaining route to business success October 31, 2008
Glenn Stevenson
1 out of 1 found this review helpful
Robbie Steinhouse's "Little Red Book" is different from so many in this field in that he speaks from the summit of success but in a language us mere mortals can understand. His volume is eminently readable because it is peppered with anecdotes most of us can relate to and is published in a very handy pocket size volume.
This publication is a must read (and a very entertaining read)for those who are or who hope shortly to be on the foothills of business success.
How we think can make the difference October 21, 2008
Bernadette Croston (uk)
1 out of 2 found this review helpful
A very enjoyable and informative read for practical hands on advice on 'how to think like an entrepreneur'. This book can help you to live your dreams and make them happen!
Finally, a user friendly self-help book October 20, 2008
Mrs. J. Underhill
2 out of 2 found this review helpful
When I purchased this book on the recommendation of several unconnected acquaintances, I was hoping for some insight into the reasons why some businessmen serially fail and others just seem to make it. So, although I opened it expecting another fact drenched tome full of dry cliches and jargon, what I actually got was a wittily written user-friendly guide to success in business. By the end of the book, I felt as though I knew the authors and that they genuinely wished for their readers to benefit from their extensive knowledge of the subject. Ten out of ten.
Think Like an Entrepreneur - Robbie Steinhouse and Chris West October 19, 2008
J. Alexander (London)
1 out of 1 found this review helpful
It was the statement on the cover that grabbed my attention. It said,'Being an entrepreneur isn't just a job, it's a state of mind'. 'Of course!' I thought, as I picked the book up and opened it. I was quickly swept up in a cheerfully straightforward account of how we can all learn to 'Think like an entrepreneur'. Don't believe it? You should! Robbie Steinhouse is uniquely placed to write this book, since he is, himself, a successful entrepreneur, as well as psychologist, writer, teacher and business coach. He has analysed the structure of entrepreneurial thought, and in this book, he sets it out as a model for the learner, with a working method and exercises. This is a practical handbook, designed to conduct the learner from one clear proposition to another in easy steps. What's remarkable is the disciplined economy of each section. This is clearly a deeply considered work, but the author has achieved a light, uncluttered and purposeful style. I especially enjoyed the range of well-chosen quotes and examples from Robbie Steinhouse's own gallery of heroes, mentors and clients.The author's voice comes through as kind, funny, irreverent and wise. This is a companionable book. I've just read it once, with great pleasure. Now I'm going to read it again - more slowly!
 Useful tools and commentary on the 'inner game' of success in business October 8, 2008
Philip Lambert (London)
2 out of 2 found this review helpful
I liked this book. Firstly it provides a straightforward summary (handbook) of dos and don'ts involved in building a business, though with some personal slants and stories on the subject which add colour to an otherwise well-worn path. Secondly and much more interestingly it focuses on the psychological 'inner game' of setting up and running a business.
The handbook side covers a number of aspects, for example: `Capability sets' - leadership, operations, finance & legal and sales & marketing. Nothing here is new, though the authors emphasise that the entrepreneur needs to become at least competent in each of these areas in order to know enough - eventually - to hire or partner with others who are at least as good - and if necessary better - in each discipline; somewhat different to the cornerstones idea recommended in the Beermat books, for example. The authors also touched on the delegation model in this context, referencing Stephen Covey's hierarchy model of levels (wait till told, ask, recommend, do it and report immediately, do it an report routinely). There is also a (very) short section on raising money, which does not add much, presumably because the authors felt they had to include this element. One piece of advice the authors offer, which I thought was great, was to keep earning a salary for as long as possible whilst developing the ideas, networks and expertise for your own venture. The authors also make the case for balancing the `ready-fire-aim' approach to starting and building a business with the more systematic textbook `exhaustive business plan' approach - advising, in essence, to start with the one-page business plan, start working to it, but with a view to the big picture business plan and vision. And always to take calculated - and not reckless risks. All in all, sound advice and a decent run through on the left-brain aspects of starting a business.
The more interesting parts of this book are the ones that introduce the right brain and subconscious aspects of the human psyche and how they can be applied well or badly to business. A short book like this cannot go into a lot of detail, but there is enough there to whet the appetite of those who want an overview before investigating further into selected areas. Fortunately, the authors downplay the various `schools' that claim different techniques as their own and concentrate on explaining the techniques, the underpinning background where necessary, and how to use them. In order of my personal preference, here are the three techniques that I found interesting: (i) Permission Pattern. A potentially powerful model, but difficult to explain via a book, I think. (ii) Logical Levels: The idea that we think, feel and operate through a hierarchy of needs and goals and that these need to be in harmony. On the surface, this appears similar to Maslow's hierarchy, but is in fact very different. (iii) IDEAS: Use of different perspectives (linkages to De Bono and his `six hats thinking') to test and advance a particular idea or course of action: Innovator, Doer, External Advisor, Stakeholder. A useful tool.
There is a fair amount taken from Transactional Analysis, developed in the sixties and Seventies by Eric Berne and popularised in his "Games People Play" book and others. I particularly like the sections on Parent-Adult-Child and Rescuer-Persecutor-Victim `games'.
There also is a piece at the end of the book, again taken from TA, about "Healing the Adapted Child" talking about inner problems relating to self-worth brought from childhood and how to deal with them. The authors use an exercise for this called `re-scripting', though maybe this subject is a little too deep and complex for a short 'business book' (!)
In conclusion, there is a lot of inner game ideas in this book, and the authors make a good hand at explaining them. One point I would make though is that these can be difficult concepts to really understand in isolation on a single reading. I continue to delve.
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